Search Engine Optimization(SEO) & Social Media Optimization(SMO)

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About SEO (Search Engine Optimization)

SEO is a technique used for optimizing your website for increasing the organic traffic from search engine to your site and increases the ranking of a website or webpage in search result by the search engine for using relevant keywords in it. SEO is the way to increase your visibility online by saving time and cost of marketing. According to the research, there are approx. 100 billion searches each month. It also refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.

About SMO (Social Media Optimization)

SMO is a technique that is used for promoting your business using social networking sites like Facebook, WhatsApp, Instagram, and Tumblr for increasing their brand awareness Organically. It is mostly used for local businesses to promote them and provide the maximum reachability of your user. It also refers to optimizing a website and its content to encourage more users to use and share a link to the website, social media, and networking sites so it can increase website visibility and online presence.

Taking your site at the top of Google's ranking.

Team WEKART
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Difference between S.E.O. & S.M.O.

  • blog-checkIn SEO we can use header, title tag, image title, bold text, keyword for higher ranking in search engine.
  • blog-checkTitle tag in SEO tells the search engine what a page is about.
  • blog-checkIn SEO the quality of content is important to rank well.
  • blog-checkSEO is both an off-site and on-site optimization technique.
  • blog-checkYou can do SEO using.. 1. Find relevant keywords. 2. Create and optimize the page. 3. Make an accessible website. 4. Build relevant links.
  • blog-checkSEO is all about site structure.
  • blog-checkThe analysis is important to know which changes have made an impact whether it is negative or positive.
  • blog-checkAny update made must be seen to analyze its impact on the site’s rating.
  • blog-checkThe marketing for SEO is to target the search engine.
  • blog-checkGoogle, Bing, and Yahoo use SEO.
  • blog-checkIn SMO coding and tag are not so important it requires visual attention to make a huge impact.
  • blog-checkTitle and headlines are more important in SMO for grabbing attention and getting users’ clicks.
  • blog-checkIn SMO the quality of content is important for readers attention.
  • blog-checkSMO is an off-site optimization technique.
  • blog-checkYou can do SMO using.. 1. Micro blogging. 2. Social networking. 3. Video promotion. 4. RSS promotion.
  • blog-checkSMO is all about content.
  • blog-checkThe analysis is important to know which type of content draws interest.
  • blog-checkThe analysis is made on the type of content that has the potential to attract attention.
  • blog-checkThe marketing strategy is made by keeping in mind the intended audience in SMO.
  • blog-checkFacebook, Twitter, LinkedIn, and Instagram use SMO.

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